The Job News USA Digital Campaign provides a minimum number of guaranteed impressions to your job posting. It reaches a combination of active and passive job seekers via a campaign purpose-built for your exact job, location, and budget. Active candidates are identified using geo-targeting and search-type ads. Passive candidates are targeted using a combination of geographic, demographic and contextual methods across social networks and mobile apps. Here’s an overview of how it works:

1. Impression Guarantee – Once budgets and geographic focus are decided, JobNewsUSA will provide the customer with an impression guarantee.

2.  Job Posting – A job posting will be created on JobNewsUSA.com, which will be the landing page for the campaign.

3.  Apply Options – When developing your job posting, JobNewsUSA strongly recommends quick apply as the most effective apply method. Other options are ATS, phone and in-person.

4. Campaign Launch – Once the job posting has been approved, the DRC can go live. JobNewsUSA’s Digital Ad Ops team creates ads targeted to passive and active candidates using a combination of geographic, keyword, demographic, and contextual methods.

5. Active Management – The campaign is monitored daily to track impressions, and both quality and quantity of applies. Adjustments are made to ensure the campaign is trending properly.

6. Applicant Summary Report – Once the job posting has expired, an Applicant Summary Report will be e-mailed directly to you. This report contains the basic contact information of all of the applicants, so that no one is overlooked.

7. DRC Performance Report – The Digital Ad Ops team sends a summary of campaign results including the number of impressions, the impression overage (if any), final apply count, and the apply ratio.