With so many job boards, social media sites, and traditional media outlets available for employers, recruiting top talent amidst such a busy landscape has become increasingly difficult today. How can job seekers find you? How can you stand out? Job Post Media can help answer those questions and we take it a step further – we have a team dedicated to refining job descriptions for a better employer and job seeker experience.

■ How It Works
Our copywriting team reviews and optimizes job descriptions while keeping the following in mind:

1. Searchability: Our copywriters will incorporate keywords relevant to your open positions within the job description.

2. Formatting: We’ll ensure your job description is formatted in a way that’s easy to follow and appealing to the eye.

3. Company voice: We do our research to learn more about your company and make sure your job description matches how your company presents itself.

4. Employer needs: We make sure that the work requirements and expectations are clearly defined to improve applicant quality.

5. Job seeker needs: We make sure that the compensation, perks, and company overview are included, as these are important factors for job seekers and could sway them toward working for your company.

■ How You Can Help
Your job description should be more than just a guideline for candidates about the role and its requirements – this is your time to shine and sell your company! Your brand – what makes you different and why would someone want to work for you – is best described by you.

Following are some questions to get you thinking about your company brand. The feedback you provide will help our team further enhance your posting.

• Do you have a company mission statement? If so, what is it?

• Describe your company culture in 10 words.

• Have you ever spoken with employees that have been at your company for a long time about what’s kept them there so long? What do they like most about the job?

• What traits do your best employees possess?

• Are there any company achievements you’re particularly proud of? Any accolades the company has earned? (Remember, this is your time to show off!)

• What’s the working environment like? Office, out in the field, factory, warehouse, etc.? Fast-paced, relaxed, team-oriented?

• Are there any unique perks your employees get to enjoy? If so, what are they?